Subscription Management

# Subscription Management

Comprehensive SaaS subscription lifecycle management including billing operations, upgrade/downgrade flows, churn prevention strategies, and revenue optimization.

## Overview

This skill covers:
- Subscription lifecycle management
- Pricing and packaging strategies
- Upgrade/downgrade workflows
- Churn prevention automation
- Billing operations and dunning

---

## Subscription Lifecycle

### Lifecycle Stages

```
┌─────────────────────────────────────────────────────────────────┐
│                    SUBSCRIPTION LIFECYCLE                        │
├─────────────────────────────────────────────────────────────────┤
│                                                                 │
│  Trial ──▶ Conversion ──▶ Active ──▶ Expansion ──▶ Renewal     │
│    │           │            │           │            │          │
│    ▼           ▼            ▼           ▼            ▼          │
│  [Drop]    [Churn]     [Downgrade]  [Churn]     [Churn]        │
│                            │                        │           │
│                            ▼                        ▼           │
│                       [Win-back] ◀──────────── [Win-back]      │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘
```

### Stage Definitions

```yaml
lifecycle_stages:
  trial:
    duration: 14_days
    goal: activation + conversion
    key_metrics:
      - trial_starts
      - activation_rate
      - trial_to_paid_conversion
    automation:
      - onboarding_emails
      - in_app_guidance
      - sales_touch (if qualified)