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Startup Metrics Framework

Track, calculate, and optimize key performance metrics for SaaS, marketplace, consumer, and B2B startups from seed through Series A, including unit economics, growth efficiency, and cash management. Use this skill when defining a metrics framework, calculating CAC/LTV/burn multiple, benchmarking business health, or preparing metrics dashboards for investors or board reporting.

Business, Marketing & Sales|v1|Updated 7/2/2026|GitHub source
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# Startup Metrics Framework

Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.

## Overview

Track the right metrics at the right stage. Focus on unit economics, growth efficiency, and cash management metrics that matter for fundraising and operational excellence.

## Universal Startup Metrics

### Revenue Metrics

**MRR (Monthly Recurring Revenue)**

```
MRR = Σ (Active Subscriptions × Monthly Price)
```

**ARR (Annual Recurring Revenue)**

```
ARR = MRR × 12
```

**Growth Rate**

```
MoM Growth = (This Month MRR - Last Month MRR) / Last Month MRR
YoY Growth = (This Year ARR - Last Year ARR) / Last Year ARR
```

**Target Benchmarks:**

- Seed stage: 15-20% MoM growth
- Series A: 10-15% MoM growth, 3-5x YoY
- Series B+: 100%+ YoY (Rule of 40)

### Unit Economics

**CAC (Customer Acquisition Cost)**

```
CAC = Total S&M Spend / New Customers Acquired
```

Include: Sales salaries, marketing spend, tools, overhead

**LTV (Lifetime Value)**

```

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#broad-capability#engineering#agent-skills#analytics#tracking
Startup Metrics Framework - AgentArmory Skill — AgentArmory