Pricing Strategy Calculator
Set pricing for freelancers and businesses using cost-plus, value-based, and competitive analysis methods - with embedded Python calculations and market-rate research via Brave Search.
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--- title: "Pricing Strategy Calculator" description: "Set pricing for freelancers and businesses using cost-plus, value-based, and competitive analysis methods — with embedded Python calculations and market-rate research via Brave Search." author: AgentArmory license: Proprietary --- # Pricing Strategy Calculator Set your pricing using cost-plus, value-based, and competitive analysis methods. This skill combines market-rate research with live Python financial calculations to produce defensible price points for any service, product, or SaaS offering. ## Table of Contents - [When to Use](#when-to-use) - [Triggers](#triggers) - [Methodology](#methodology) - [Dos](#dos) - [Don'ts](#don'ts) - [Pitfalls](#pitfalls) - [Nonsense Check](#nonsense-check) - [Cross-Skill Hints](#cross-skill-hints) ## When to Use Use when someone needs a concrete price for a service, freelance rate, product price, or SaaS tier. NOT for designing a full pricing page (use Pricing Strategy for that). NOT for enterprise deal negotiation or contract pricing. Best for: - Freelancers setting a new rate - Small businesses choosing product pricing - Founders pricing their first SaaS tier - Consultants building a rate card ## Triggers "how much should I charge", "freelance rate", "pricing calculator", "cost-plus pricing", "value-based pricing", "competitive pricing", "set my rate", "hourly rate", "project fee", "monthly retainer", "pricing for my service", "pricing for my product", "break-even analysis", "pricing model", "rate card" ## Methodology This skill follows a 5-phase process. Phase 1 gathers context. Phase 2 researches market rates. Phase 3 runs three pricing calculations. Phase 4 reconciles them. Phase 5 validates and ships the recommendation. ### Phase 1: Gather Pricing Context Before any calculation, collect the full context: 1. **What you sell** — Service, product, SaaS, consulting. Be specific (e.g., "email marketing setup for e-commerce stores" not "marketing help"). 2. **Target market** — Enterprise, SMB, consumer, freelance clients. Each market has a different willingness-to-pay band. 3. **Current pricing** — What do you charge now (if anything)? What is the customer paying now (including competitors)? 4. **Annual income goal** — Pre-tax income target. For freelancers, this is personal draw. For businesses, this is profit target. 5. **Monthly expenses** — Business expenses (software, rent, contractor costs) plus personal expenses if self-employed. 6. **Billable hours per week** — Be realistic. Most freelancers cannot bill 40 hours/week. Use 25-30 for established freelancers, 15-20 for those also doing sales and admin. For product/SaaS pricing, estimate total monthly customers instead.
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