Engagement Suppression Workflow

# Engagement-Based Suppression Workflow

Build a two-tier sunset system that protects email deliverability while giving disengaged contacts a fair chance to re-engage before suppression.

## Why Two Tiers Matter

Suppressing contacts immediately after inactivity is aggressive and loses potential re-activations. A two-tier approach:
- **Tier 1** (inactive for your sunset window — typically 120-270 days): Triggers a re-engagement campaign — a last chance to interact.
- **Tier 2** (your re-engagement window after Tier 1 — typically 21-45 days — with still no engagement): Suppresses the contact from marketing emails.

This preserves deliverability scores while maximizing the recoverable audience.

## Prerequisites

- HubSpot Marketing Professional or Enterprise plan
- A re-engagement email campaign or sequence ready to send
- A custom dropdown property to track suppression status (e.g., `engagement_flag` or `reengagement_status` — dropdown with values: "re-engagement sent", "suppressed")

## Workflow Design

```
TRIGGER: Last engagement date > [sunset window] ago
         AND email is known
         AND not globally unsubscribed
         AND [suppression status property] is unknown
              │
              ▼
     ┌────────────────────┐
     │ Set [status prop]   │
     │ = "re-engagement    │
     │    sent"            │
     └────────┬───────────┘
              │
              ▼
     ┌────────────────────┐
     │ Enroll in           │
     │ re-engagement       │
     │ campaign/sequence   │
     └────────┬───────────┘
              │
              ▼
     ┌────────────────────┐
     │ Delay: [re-engage    │
     │  window] days       │
     └────────┬───────────┘
              │
              ▼
     ┌────────────────────┐
     │ IF/THEN BRANCH:     │
     │ Any engagement in   │